'King of Fruits' Sweetens Pak-Saudi Ties at Jeddah Mango Festival
Danube HyperMarket showcases premium Pakistani varieties and innovative mango-inspired delicacies, promoting agricultural exports and strengthening bilateral trade.
By Dr. Sameera Aziz
The event was inaugurated by Pakistan's Consul General,
Syed Mustafa Rabbani, in the presence of senior officials, including Minister
for Commerce and Investment Dr. Shagufta Zarin, Commercial Consul Sadia
Khan, Trade Development Officer Fahad Farhan, Press Consul
Mohammed Irfan, President of the Pakistan Investors Forum Chaudhry
Shafqat Mahmoud, as well as diplomats, business leaders, members of civil
society and media professionals.
Visitors sampled Pakistan's renowned mango varieties,
including Chaunsa, Sindhri, Anwar Ratol, Langra, Dussehri and other
premium cultivars, all celebrated for their rich aroma, natural sweetness and
distinctive flavour.
One of the festival's highlights was Danube HyperMarket's
innovative culinary presentation, where Pakistan's world-famous mangoes were
transformed into an enticing range of ready-to-enjoy delicacies. Alongside
premium fresh mangoes, visitors enjoyed an exclusive selection of mango
cakes, mango sushi, desserts and other mango-inspired specialties,
showcasing the fruit's versatility in contemporary cuisine and offering
shoppers a memorable gastronomic experience.
Abdulrahman Ismail Shirbeeni, Fresh Department Manager at Danube HyperMarket, BinDawood Holding, said the retailer had expanded this year's Pakistan Mango Festival beyond showcasing fresh fruit by incorporating premium Pakistani mangoes into a variety of signature products, offering shoppers a unique culinary experience.
"This year we are launching the Mango Festival
featuring premium Pakistani mangoes and mango-inspired products. We are
offering renowned Pakistani mango varieties including Chaunsa, Anwar Ratol,
Sindhri and Badami. We have also incorporated mangoes into a variety of
products such as cakes, sushi and several other specialties. It is an excellent
opportunity to introduce these products to the market. They are exceptionally
delicious, and we warmly invite everyone to come and experience them,"
he said.
The specially crafted mango desserts and freshly prepared
snacks quickly became among the festival's most popular attractions, with
visitors praising their authentic tropical flavour, creativity and premium
quality. The unique mango-inspired menu reflected Danube's commitment to
introducing innovative culinary experiences while promoting Pakistan's finest
seasonal produce.
The festival also reflected the Pakistani community's strong
commitment to supporting and promoting national agricultural products in the
Kingdom. Community leaders, business leaders, chefs, media personalities
and families attended in large numbers, demonstrating their continued support
for strengthening Pakistan's commercial presence in Saudi Arabia while
encouraging greater appreciation of Pakistani produce among local consumers and
international visitors.
Pakistan is among the world's leading producers and
exporters of mangoes. The country cultivates more than 250 named mango
cultivars across the fertile provinces of Punjab and Sindh, although around 25
commercially important varieties account for the country's export trade.
Pakistani mangoes are widely regarded as the "King of Fruits" for
their exceptional sweetness, rich aroma and premium quality, making them among
the most sought-after mangoes in international markets.
Speaking during the inauguration, Consul General Syed Mustafa Rabbani emphasised that Saudi Arabia remains one of the most important international markets for Pakistani mangoes, with demand continuing to grow every year. He noted that promotional events such as the Pakistan Mango Festival not only create new export opportunities but also deepen economic cooperation, cultural understanding and people-to-people connections between the two friendly countries.
He further noted that Pakistan exports more than 100,000
tonnes of premium mangoes annually to markets across Europe, the Middle
East, Asia and the Far East, generating approximately US$100 million
in export earnings. He expressed confidence that introducing a broader range of
Pakistani mango varieties to Saudi consumers would further accelerate exports
to the Kingdom in the coming years.
Beyond showcasing fresh fruit, the festival demonstrated how
food can serve as a bridge between cultures. By combining Pakistan's
agricultural excellence with Saudi Arabia's dynamic retail sector, the event
offered consumers an authentic culinary experience while reinforcing the
enduring friendship and expanding economic partnership between the two nations.
Owned by BinDawood Holding, Danube HyperMarket
is one of the Kingdom's leading premium grocery retailers, operating
hypermarkets across Saudi Arabia and Bahrain. Through its online shopping
platform, Danube Online, customers can shop from a selection of more
than 10,000 products, including premium fresh produce, imported fruits,
juices, pickles, specialty foods and seasonal favourites, making high-quality
international products readily accessible to consumers throughout the Kingdom.
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More than a celebration of seasonal fruit, the Pakistan
Mango Festival 2026 demonstrated how agricultural excellence can strengthen
commercial partnerships and cultural understanding. By introducing Saudi
consumers and residents to Pakistan's finest mango varieties alongside
innovative mango-based products, the festival reaffirmed the enduring
friendship between Pakistan and Saudi Arabia while highlighting the growing
potential for bilateral trade and investment in the agri-food sector.
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